• News (220)
    Campaign (06 Dec 2017)

    Video game Destiny 2 releases accompanying Alexa skill

    ACTIVISION, AKQA and Bungie are looking to capitalise on the potential of voice for interactive gaming, using an AMAZON ALEXA skill for the new video game Destiny 2. The Alexa skill takes on the persona of a Ghost, a levitating artificial intelligence in the game, and players can use it to equip gear for gameplay activities, interact with friends and receive recommendations for what to play next based on users' real-time progress. AKQA designed the skill to create new ways to interact with the game, and is available to all Alexa customers in the UK and US.

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    Campaign (30 Nov 2017)

    Nivea moves from AKQA to Cheil

    BEIERSDORF has appointed CHEIL to oversee the UK digital accounts for Nivea and Nivea for Men. AKQA is the incumbent. 

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