Campaign (05 Jul 2018)
Why Häagen-Dazs is launching an ice cream fashion collection
HAAGEN-DAZS has challenged three fashion students to come up with a fashion collection using the pattern on its Peanut Butter Crunch packaging. The students from Lette Verein fashion design school in Berlin created the pieces in 48 hours across 4 and 5 July. The challenge brings attention to the new designs which will feature on its packaging from 2019. Visitors were able to sample ice cream whilst watching the designers at work and pick up T-shirts and tote bags. The House of Haagen-Dazs work was created by SPACE.
The Drum (03 Jul 2018)
Wimbledon and Space lean on experiential to cause a racquet around Arrivals
SPACE has created an experiential campaign for the All England Lawn Tennis Club to create buzz about the upcoming Wimbledon tennis tournament. The ads will run across panels at Wimbledon and Southfields stations, displaying five stories with content ranging from player records to the development and use of technology in tennis. It builds on the 'in pursuit of greatness' brand proposition which has already seen an animated spot created by MCCANN.
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