The Grocer (11 Sep 2018)
Häagen-Dazs unveils Facebook chatbot ordering service
HAAGEN-DAZS has created an e-commerce offering which allows FACEBOOK users to order ice cream via a platform in Messenger. Haagen-Dazs Now will track users who have made an order with real-time syncing so their ice cream can be brought straight to them, even if they are on the go. 100ml mini tubs can be bought for £2.50 - 186% more expensive than their retail base price. SPACE created the platform.
Campaign (05 Jul 2018)
Why Häagen-Dazs is launching an ice cream fashion collection
HAAGEN-DAZS has challenged three fashion students to come up with a fashion collection using the pattern on its Peanut Butter Crunch packaging. The students from Lette Verein fashion design school in Berlin created the pieces in 48 hours across 4 and 5 July. The challenge brings attention to the new designs which will feature on its packaging from 2019. Visitors were able to sample ice cream whilst watching the designers at work and pick up T-shirts and tote bags. The House of Haagen-Dazs work was created by SPACE.
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