Campaign (17 Jul 2018)
Maltesers launches Buttons brand extension with digital campaign
MALTESERS is supporting the launch of its new Buttons offering with a £1.3m campaign created by AMV BBDO. It includes a 20-second spot which sees a couple of co-workers patronised by their senior for running one-minute over their lunchtime. The pair then utilise Maltesers buttons to mock the boss' expensive watch and glasses. The work is designed to appeal to a younger demographic and will run on FACEBOOK, YOUTUBE and INSTAGRAM, including videos and gifs in a similar vein to the outlined spot. MEDIACOM and ZENITH handled media planning and buying for the campaign respectively. Later this year, the brand will kick off a second campaign for its new Truffles variant.
Campaign (12 Jul 2018)
Smart Energy GB "Powering Britain" by AMV BBDO
SMART ENERGY launched a new ad encouraging Brits to install smart meters in their homes. 'Powering Britain' by AMV BBDO demonstrates the different ways energy is used over the course of a day in the UK. Smart Energy emphasises the point that if everyone switched to smart meters, enough energy could be saved to power three cities in the UK for a year. Media was handled by PHD.
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