PR Week (02 Jan 2018)
Public Health England launches £1m smoking cessation campaign
PUBLIC HEALTH ENGLAND has launched another major smoking cessation campaign urging England's seven million smokers to try to quit. A TV advert created by M&C SAATCHI was released graphically showing the damage smoking does to the body. The campaign is being supported by video content and case studies in which seven life-long smokers including Hilary Devay take part in a laboratory demonstration of how smoking has led to the presence of harmful poisons in their blood. PR for the campaign was handled by FREUDS while MEC was responsible for media planning, CARAT for media buying and 23RED for commercial partnerships. A total £1m media has been bought across TV, digital, social and search.
PR Week (29 Nov 2017)
Diversity and skills at stake in cross-government engineering campaignTHE DEPARTMENTFOR TRANSPORT, DEPARTMENT FOR EDUCATION and DEPARTMENT FOR BUSINESS, ENERGY & INDUSTRIAL STRATEGY are teaming up for a Year of Engineering campaign, launching in January 2018. The spot starts with the problems facing engineering as it addresses the lack of diversity and understanding of the job. The ad explains its aim to boost the profile of engineering among young people, parents and teachers by giving them a chance to take a closer look at the modern face of engineering, meet people from all backgrounds and challenge outdated perceptions. The campaign is being supported on TWITTER using the hashtag #InspireAnEngineer and #YOE, encouraging people to share stories that challenge perceptions of engineering. Activities during the campaign will include a behind the scenes tour for families, a children's book on engineering by Usborne, and a £1m investment from SHELL in an interactive Tomorrow's Engineers Energy Quest programme for school children. The agency 23RED will be working with the campaign to develop a partnership strategy, co-create new content and co-ordinate partner activity.
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