Campaign (08 Oct 2019)
PHE recruits William, Kate, Harry and Meghan to voice mental-health spot
PUBLIC HEALTH ENGLAND has launched a 60-second ad 'Every mind matters'. The campaign, created by 23RED, APS, FREUDS, M&C SAATCHI, MANNING GOTTLIEB OMD and WAVEMAKER, is voiced by royals William, Kate, Harry and Meghan, and features the faces of celebrities such as Will Young, Nadiya Hussain and Davina McCall. The ad transitions from black and white to colour as the royals speak about how the new PHE initiative can help those suffering with their mental health find ways to cope. The work, in its full 3-minute version, will launch on World Mental Health Day running simultaneously on C4, C5, ITV and SKY. Brand such as SANTANDER, GREGGS, THREE, THE ENGLAND AND WALES CRICKET BOARD, MIND, Time to Change and the SAMARITANS have also pledged to promote the app, which helps people create a plan to aid their mental health.
Press Release (03 Jun 2019)
23red and City to Sea use Ocean screens to offer water on tap in run up to National Refill Day
23RED and City to Sea are using OCEAN's connected outdoor screens to encourage people to use refill stations and reusable water bottles instead of buying water in single-use plastic bottles. The campaign turns three full motion screens in Manchester, Birmingham and London into 'Hydration Stations' where people can refill their water bottles. The screens feature a looped 'waiting mode' animated film of a captive fish trapped inside a plastic bottle floating in a polluted ocean. The screens will request passers-by to use the water fountain in front of the screen. When used, the fountain triggers the release of the fish by making bottle it is trapped in disappear. One free, the fish thanks the user and swims away. The campaign launched in Manchester at The Printworks on 1 June. It will run at The Birmingham Media Eyes on World Environment Day on 5 June and Canary Wharf, London on 19 June to mark National Refill Day.
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