Campaign (19 Nov 2018)
Network Rail to refresh £15m creative agency roster
NETWORK RAIL is changing its creative agency roster for the first time in four years. It currently works with MCCANN, 23RED and LEITH AGENCY among others. The review, which covers £15m worth of creative business, is expected to begin in March 2019. The winning agencies will receive an initial three year contract with the possibility of two 12 month extensions. Network Rail is set to be looking for agencies to handle internal and public campaigns as well as design and production of creative solutions.
PR Week (02 Jul 2018)
'Lorries can't limbo' campaign aims to reduce £23m annual repair and compensation bill
NETWORK RAIL has revealed a new campaign designed to reduce the annual bill for repairs, compensation, and lost productivity because of lorries driving under low bridges. The campaign, which includes a poster and short film, advises drivers of high-sided vehicles like lorries and HGVs to plan their routes in advance and avoid low bridges, after carrying out research that found more than half of lorry drivers surveyed did not consider the size of their vehicle when planning a journey. Almost half did not know what the size of their vehicle is. The campaign will run until the end of 2018, involving partnerships with TESCO and ROYAL MAIL, and was created by 23RED.
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