PR Week (02 Jul 2018)
'Lorries can't limbo' campaign aims to reduce £23m annual repair and compensation bill
NETWORK RAIL has revealed a new campaign designed to reduce the annual bill for repairs, compensation, and lost productivity because of lorries driving under low bridges. The campaign, which includes a poster and short film, advises drivers of high-sided vehicles like lorries and HGVs to plan their routes in advance and avoid low bridges, after carrying out research that found more than half of lorry drivers surveyed did not consider the size of their vehicle when planning a journey. Almost half did not know what the size of their vehicle is. The campaign will run until the end of 2018, involving partnerships with TESCO and ROYAL MAIL, and was created by 23RED.
The Drum (04 May 2018)
The Big Lottery Fund appoints 23red
23RED has been hired by THE BIG LOTTERY FUND to lead a new campaign promoting early childhood development. The new campaign will be part of The Big Lottery Fund's 'A Better Start' initiative which aims to give families and young children the best possible start in life.
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