Campaign (09 Nov 2017)
House of Fraser looks to the 80s for Christmas ad inspiration
HOUSE OF FRASER has released its fun Christmas ad which plays the festive antics of two young sisters in the 80s alongside their older counterparts in 2017. The spot, created by 18 FEET & RISING, is set to the song 'Who Took the Merry Out of Christmas' by the The Staple Singers and hopes to encourage adults to enjoy the festive season in a happy, childlike manner. GOODSTUFF is handling media for the campaign which will debut during ITV's The X Factor on 12 November and be supported by digital and cinema activity. ACTION FOR CHILDREN will also feature in the campaign's social content.
Campaign (03 Oct 2017)
Popchips picks 18 Feet & Rising to launch brand’s debut global campaign
POPCHIPS has selected 18 FEET & RISING to launch its first global ad campaign following a competitive pitch. It is the first time the 10-year old brand has brought its UK and US strategy together.The first campaign will launch next January, with another across the US next summer.The UK incumbent was LUCKY GENERALS while David & Goliath previously held the US account.
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