PR Week (10 Nov 2016)
Gumtree hires Red Consultancy and 1000heads to improve brand perception
GUMTREE has appointed RED CONSULTANCY and 1000HEADS to support its in-house team and improve brand perception. Red Consultancy takes over from Manifest and will work to deliver a PR strategy that increases consumer engagement. The account was won after a competitive pitch. 1000Heads was chosen to handle content production, community management, paid social management and strategy development in a separate competitive process.
Campaign (05 Aug 2016)
Currys PC World "Get started" by AMV BBDO
CURRYS PC WORLD is promoting its new range of lifestyle-based segmentation of laptops with a 30-second TV spot. The AMV BBDO ad shows how people who are into different things can use the laptops for their chosen pursuit, from DJ-ing to photo editing. An integrated PR, social and content campaign by M&C Saatchi PR and 1000 HEADS will also roll out.
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