• News (3)
    The Drum (06 Nov 2018)

    Zalando’s multigenerational choir makes for the cosiest Christmas ad yet

    ZALANDO has launched a 60-second Christmas campaign which sees a multi-generational and multilingual choir perform a rendition of festive favourite Silent Night. Created by Wieden & Kennedy Amsterdam, it runs under the strapline 'Never out of fashion'. The work, including TV, print, digital and OOH activity, will roll out to more than 14 European countries.

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    The Drum (18 Sep 2018)

    Instagram Stories rolls out in-app shopping globally

    INSTAGRAM users around the globe will now be able to shop in-app, including via Stories. The social media app is also adding a personalised shopping channel within its Explore section. MARKS & SPENCER will be among the first to utilise the new features, which are now available in 46 countries. Brands such as ZALANDO are now forging 'Stories-only' deals with influencers, as this area engages users better than the general news feed. The new shopping channel will appear as a Topic in the Explore section and include suggestions based on the users tastes. 

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