• News (116)
    The Drum (29 Mar 2019)

    Young’s Seafood dishes up ad campaign to consumers on a plate

    YOUNG'S SEAFOOD is launching a targeted marketing campaign to support its Chip Shop and Gastro brands. The campaign, launching on 1 April, will employ advanced targeting and analytics to reach priority audiences as part of a digital broadcast plan in partnership with SKY ADSMART technology. The integration will enable Young's to share its ads directly with IPAD viewing consumers in tandem with traditional broadcasts ads. The campaign will monitor over 600 channels simultaneously and identify relevant opportunities in milliseconds, allowing the brand to reach audience in key buying moments. The campaign will also feature digital advertising on the BBC Good Food and Delicious Magazine websites.

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    Campaign (24 Aug 2018)

    Young's Seafood appoints Total Media, ending 18 years with MediaCom

    YOUNG'S SEAFOOD has awarded its media planning and buying account to TOTAL MEDIA following a competitive pitch. The agency replaces MEDIACOM which has held the account since 2000 and won against Frame Media and VIZEUM in the pitch.

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