• News (27)
    Campaign (02 Jun 2016)

    KARMARAMA has created a campaign promoting the new online and mobile-only B bank service offered by CLYDESDALE BANK and YORKSHIRE BANK. A 60-second ad shows children acting out their fantasies including playing with fairies, fighting evil robots and killing space aliens on desolate planets. The banks hope to convey that people aren’t born worrying about money and the new B service can help adults return to care-free days. The campaign spans TV, direct, social media and online activations.

    Marketing (07 Nov 2013)

    ROYAL LONDON has agreed a four-year sponsorship deal with the ENGLAND AND WALES CRICKET BOARD (ECB). Starting next year, the mutual life and pensions company will become the headline sponsor for all one-day cricket at international, county and recreational levels. NATWEST, which had been the headline partner for one-day international cricket since 2000, will remain as the partner of all T20 cricket in England. Deals with country one-day partners, YORKSHIRE BANK and CLYDESDALE BANK, are not being renewed. LV= sponsors the Country Championship and INVESTEC backs test cricket.