• News (88)
    Talking Retail (30 Jan 2019)

    Petits Filous partners with Change4Life to relaunch “Play Free” advert

    PETITS FILOUS is relaunching its 'Play Free' ad to support the latest CHANGE4LIFE initiative. The ad launches on 4 February and will highlight that Petits Filous Fromage Frais is a 'good choice for children' and will be supported by POS such as barkers and gondola ends. Petits Filous will feature a Good Choice badge. The Change4Life Sugar Swaps campaign encourages families to cut back on sugar by swapping sugary products for healthier alternatives.

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    Campaign (11 Jul 2018)

    Petits Filous "Peel, lick, play free" by Grey London

    PETITS FILOUS has launched a new campaign encouraging children to get creative using its empty yoghurt pots and AMAZON Pantry packaging. 200,000 Amazon Pantry boxes and 28 million fromage frais pots will include instructions on how to turn the packs into play things such as an enchanted castle, pirate ship or space helmet, and parents can command Alexa to provide kids with mini-challenges. Created by GREY, the initiative will run under the strapline 'turn your delivery into their next big adventure'. Media was handled by MINDSHARE.

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