• News (87)
    Campaign (11 Jul 2018)

    Petits Filous "Peel, lick, play free" by Grey London

    PETITS FILOUS has launched a new campaign encouraging children to get creative using its empty yoghurt pots and AMAZON Pantry packaging. 200,000 Amazon Pantry boxes and 28 million fromage frais pots will include instructions on how to turn the packs into play things such as an enchanted castle, pirate ship or space helmet, and parents can command Alexa to provide kids with mini-challenges. Created by GREY, the initiative will run under the strapline 'turn your delivery into their next big adventure'. Media was handled by MINDSHARE.

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    Talking Retail (11 Jan 2017)

    Yoplait unveils Liberté yogurt pouches

    YOPLAIT is set to roll out Liberte yoghurt pouches. Aimed at on-the-go consumers, the 130g pouches, available in both Blueberry and Raspberry flavour variants, are protein-rich and contain 0% fat, aiming to draw in the health-conscious buyer.

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