• News (16)
    The Drum (09 Jul 2018)

    Yo! Sushi: No Labels. Just Pride by Fortnight Collective

    YO! SUSHI has used its colourful sushi plates to show its support of Pride. The Japanese chain removed all branding from its High Street Kensington restaurant front, website and social media replacing it with images of a rainbow-coloured stack of dishes and the words 'No labels. Just Pride'. The initiative, created by Fortnight Collective, was in reaction to research that found the LGBTQ+ community feel 'over-labelled'. 

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    The Drum (10 Apr 2018)

    Sushi chain Yo! appoint digital agency Ridgeway

    YO! SUSHI has hired Ridgeway to redesign its UK and US websites. The digital agency improved the sites by better integrating its different functions of exploring menus, finding restaurants and ordering takeaway dishes.

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