• News (8)
    Campaign (01 Aug 2017)

    Yamaha picks FCB Hamburg for Europe brief

    YAHAMA MUSIC EUROPE has selected FCB Hamburg to oversee its creative account. The agency is tasked with creating a campaign which positions Yahama as having unrivaled quality and functionality in the home, targeting affluent 30 to 40-year olds. Ads will run during the International Funkausstellung consumer show in Berlin, hitting Yahama's core market of Germany and Benelux, before its digital work rolling out to the UK and other markets.  

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    Campaign (03 Jun 2013)

    YAMAHA has launched a silent film, featuring Korean classical pianist HJ Lim, to promote its range of silent pianos. The second film, which is part of its Silent Sessions campaign, promotes it’s SH upright and grand acoustic pianos which allow musicians to play using headphones. The film shows HJ Lim playing a piano on board a barge travelling along Regents Park Canal and will run for a month on YouTube. A further two films are expected to be launched as part of the campaign.