• News (9)
    The Drum (16 Oct 2017)

    Yamaha Music Europe Christmas campaign targets digitally savvy audience

    YAMAHA MUSIC EUROPE has hired FCB Hamburg for its new integrated seasonal campaign that targets affluent consumers aged between 30-40 years. The film portrays how a family in a smart home uses Yamaha products during Christmas. The three 'Hero' products used in the spots are the WX-010 and WX-030 streaming speakers, and Yamaha's YAS-306 soundbar. The campaign launched on Friday 13 October and will run until Christmas.


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    Campaign (01 Aug 2017)

    Yamaha picks FCB Hamburg for Europe brief

    YAHAMA MUSIC EUROPE has selected FCB Hamburg to oversee its creative account. The agency is tasked with creating a campaign which positions Yahama as having unrivaled quality and functionality in the home, targeting affluent 30 to 40-year olds. Ads will run during the International Funkausstellung consumer show in Berlin, hitting Yahama's core market of Germany and Benelux, before its digital work rolling out to the UK and other markets.  

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