• News (10)
    The Drum (23 Apr 2018)

    Yamaha and TFL launch 'Platform88' piano with the help of Jools Holland

    YAMAHA and TFL has teamed up with Jools Holland for their latest campaign to bring more music to travellers. The campaign by GRAYMATTER saw the launch of #Platform88, the second of three pianos set to travel through London tube stations over the next two years. Jools Holland christened the piano with a 15 minute performance for passersby. The pianos will be donated to Music For All at the end of the two years, a charity that provides the opportunity for everyone to learn to play an instrument.

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    The Drum (16 Oct 2017)

    Yamaha Music Europe Christmas campaign targets digitally savvy audience

    YAMAHA MUSIC EUROPE has hired FCB Hamburg for its new integrated seasonal campaign that targets affluent consumers aged between 30-40 years. The film portrays how a family in a smart home uses Yamaha products during Christmas. The three 'Hero' products used in the spots are the WX-010 and WX-030 streaming speakers, and Yamaha's YAS-306 soundbar. The campaign launched on Friday 13 October and will run until Christmas.

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