• News (11)
    Marketing Week (15 Nov 2018)

    John Lewis ditches traditional Christmas ad for Elton John biopic

    JOHN LEWIS has unveiled its 2018 Christmas ad, starring Elton John, which tells the story of a young boy who receives a piano for Christmas that changes his life forever. The 140-second spot, created by ADAM&EVE/DDB is set to Elton's Your Song and highlights important moments in the star's life. The ad was first shared by John Lewis staff from 6am on 14 November, before going live on the brand's digital channels and in shops at 8am. It then debuted on ITV at 9.15pm. The campaign will be supported by experiential activity in its Oxford Street store, where scenes featured in the ad have been recreated along with props and recordings, giving customers photo opportunities. A YAMAHA piano will also feature in 14 other stores, which customers will be invited to play. 

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    The Drum (23 Apr 2018)

    Yamaha and TFL launch 'Platform88' piano with the help of Jools Holland

    YAMAHA and TFL has teamed up with Jools Holland for their latest campaign to bring more music to travellers. The campaign by GRAYMATTER saw the launch of #Platform88, the second of three pianos set to travel through London tube stations over the next two years. Jools Holland christened the piano with a 15 minute performance for passersby. The pianos will be donated to Music For All at the end of the two years, a charity that provides the opportunity for everyone to learn to play an instrument.

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