• News (49)
    Campaign (25 Apr 2019)

    Yakult stages science-themed AR experience

    YAKULT hosted an augmented-reality 'magic mirror' experience to raise awareness of its science-based product and promote the 'science of well-being. Devised by QUIET STORM, the event encouraged passers-by at London Waterloo station to touch a Yakult bottle seen on screen to trigger a 30-second breathing exercise. Yakult is also supporting the experience with a competition promoted via sampling, with a prize of a spa break for two. The experience took place on 17 April and will also appear at BLUEWATER shopping centre on 1 May.

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    PR Week (15 Mar 2019)

    Yakult consumer PR pitch down to three agencies

    YAKULT has shortlisted MSL, Publicasity and MCCANN MANCHESTER to pitch for its consumer PR business. The agencies will initially participate in chemistry meetings taking place in the next few weeks. There is no UK incumbent for the consumer PR account. Ingenuity is providing Yakult with support for the review.

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