• News (46)
    Campaign (23 Jul 2018)

    Yakult creates vending machine that teaches Japanese words

    YAKULT has created an AI vending machine which rewards consumers with one of its dairy drinks if they learn a Japanese word. Visitors can touch the screen to choose their word, and will need to repeat it until they get it right. It will be rolled out to science festivals in the UK including the Festival of Curiosity in Dublin and the British Science Festival in Hull. The brand hopes to include more of its Japanese heritage in its marketing and brand identity.

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    Convenience Store (14 May 2018)

    Yakult gives away free sports and wellness sessions

    YAKULT has launched a new campaign entitled '#ScienceOfYou' which centres around an on-pack promotion which offers all consumers a free sports and wellness session, ranging from tennis and golf to disco yoga or a free mindfulness app subscription. Consumers are encouraged to share their experience on social media under the campaign's hashtag. It will be supported by POS, OOH and on-pack stickers.  

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