• News (110)
    Campaign (06 Jan 2020)

    WW's social media campaign is unfortunately timed

    WW launched its new social media campaign with a sponsored tweet, #thisismyWW, to promote how its dieting plan works. However, as news broke of America's attack on Iran, hashtags like #WWIII and #WorldWarThree started to trend at the same time on TWITTER. The campaign launched on 26 December.

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    PR Week (20 Nov 2019)

    WW picks new retained consumer PR agency

    WW has named PRETTYGREEN as its retained consumer PR agency for the UK. The agency won the account following a competitive three-way pitch and will handle WW's press office, provide strategic and creative counsel to the brand and activate around campaign spikes throughout the year. PrettyGreen will help WW through a brand transition, raising its profile and driving sales up.

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