• News (7)
    Campaign (20 Jan 2017)

    Woolmark Company "Unravelled" by The Communications Store and Dazed Media

    THE COMMUNICATIONS STORE has rolled out a new campaign for THE WOOLMARK COMPANY. A series of films follows a director who shares his vision for a "multimedia, supermodel, dance epic" to promote the history of merino wool to the world. He is set back by an abundance of problems from possible alien intervention to budget cuts and unimaginative clients but perseveres to make his dream a reality. Dazed Media also collaborated on the project.

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    Campaign (05 Dec 2016)

    Mark Cavendish and Louis Smith feature in GQ wool special photoshoot

    GQ has partnered with THE WOOLMARK COMPANY to promote using merino wool in activewear and sports luxe apparel for its January issue. A campaign shows star athletes, such as Louis Smith and Mark Cavendish, wearing fabrics from various designers in order to raise awareness. GQ Video will also launch three films as part of the push.

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