• News (65)
    City AM (04 Apr 2018)

    Magners Cider owner C&C Group confirms bid to buy Conviviality brands Matthew Clark and Bibendum

    C&C GROUP has announced it is looking to acquire two brands from CONVIVIALITY. The Magners owner, with the help of AB INBEV, is hoping to take on Matthew Clark and Bibendum, plus subsidiary brands Catalyst, Peppermint, Elastic, and Walker & Wodehouse. Conviviality confirmed it will be appointing administrators last week. Chinese private equity firm ZQ Capital and MOLSON COORS have also expressed interest in buying the struggling business. 

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    The Drum (30 Oct 2017)

    Magners concocts cider toffee apples for DIY Halloween snacks

    MAGNERS is teaching fans how to make a cider-themed toffee apple with a tutorial video released in time for Halloween. The spot sees apples dipped in the brand's new berry flavoured cider and then covered in purple toffee. The move hopes to raise excitement around the launch of Magners Dark Fruit in November. Magners FACEBOOK fans will have the chance to get their hands on a batch of Magners' toffee apples plus cans of the new beverage before they hit stores. 

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