• News (52)
    The Drum (14 Nov 2017)

    The Scottish Sun to launch three new radio stations with Wireless Group

    WIRELESS GROUP has announced that it will team up with The Scottish Sun next year for three new digital radio stations: Scottish Sun Hits, Scottish Sun 80s and Scottish Sun Greatest Hits. To support the launch, News Scotland will roll out a marketing push including promotional activity in its series of newspapers. The publisher previously trialed the idea with two pop-up stations: The Scottish Summer Sun and The Scottish Sun Xmas Radio.

    Read Full Article

    Campaign (21 Apr 2017)

    News UK to promote Europcar across The Sun and Virgin Radio

    NEWS UK is launching its first cross-channel campaign with recently acquired WIRELESS GROUP. The publisher has teamed up with EUROPCAR for a six-month deal which will see the vehicle rental company promote its Deliver and Collect service for holiday travellers. The campaign will run across digital, social and video, as well as weekend takeovers on Virgin Radio. The Sun website will also host Virgin Radio and Europcar branded content and this will also be promoted on the newspaper's social media channels. Unruly will provide measurement and emotional analysis of the campaign, which will help inform the campaign's second stage later in the year. 

    Read Full Article