• News (51)
    Campaign (21 Apr 2017)

    News UK to promote Europcar across The Sun and Virgin Radio

    NEWS UK is launching its first cross-channel campaign with recently acquired WIRELESS GROUP. The publisher has teamed up with EUROPCAR for a six-month deal which will see the vehicle rental company promote its Deliver and Collect service for holiday travellers. The campaign will run across digital, social and video, as well as weekend takeovers on Virgin Radio. The Sun website will also host Virgin Radio and Europcar branded content and this will also be promoted on the newspaper's social media channels. Unruly will provide measurement and emotional analysis of the campaign, which will help inform the campaign's second stage later in the year. 

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    The Drum (27 Jan 2017)

    News UK folds Sport Magazine

    NEWS UK is to fold its Sport Magazine title following next Friday's issue. The media giant suggested that it wanted to focus its efforts on the newly acquired WIRELESS GROUP brands. 

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