• News (220)
    Campaign (11 Jan 2018)

    Grant's picks Pablo as lead global ad agency

    GRANT'S WHISKY has selected Pablo as its lead global integrated ad agency. Pablo won the business after a closed pitch against another undisclosed agency. FCB INFERNO is the incumbent. Grant's is aiming to position the whisky as a modern brand and wants to increase relevance and quality perception in a younger audience. Pablo will create a campaign launching later in the year, looking for new ways to involve the audience and create brand experiences and talkability, running in the UK as well as international markets.

    Read Full Article

    Campaign (22 Dec 2017)

    William Grant appoints new UK marketing director

    WILLIAM GRANT has promoted Caspar MacRae to the role of UK marketing director and Gary Keogh to regional marketing director for Europe, the Middle East and Africa. Both will start their new roles on 1 January. The change sees the business organised into three regions: EMEA, Americas and Asia.

    Read Full Article