• News (75)
    Marketing Communication News (03 Jul 2019)

    VCCP lands Wickes account

    WICKES has named VCCP as its lead strategic & creative agency. The agency will be tasked with expanding the retailer's share of the competitive home improvement market.

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    Campaign (02 Nov 2018)

    Channel 4 signs Hillarys as Homes on 4 sponsor in 'eight-figure' deal

    CHANNEL FOUR and HILLARY's have signed a multi-year partnership which will give the blinds brand sponsorship rights to all of its 'Homes on 4' programming content. The deal is said to be worth at least £10m and will see Hillary's place content including idents alongside property shows on Channel 4, More4, 4Seven and All 4, as well as the rights to advertiser-funded programming, digital activations of the partnership and use of the Homes on 4 brand. The partnership was negotiated by the 4Sales Manchester office and MEDIACOM NORTH and begins in January 2019. Hillary's takes over sponsorship from WICKES.

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