• News (76)
    Marketing Communication News (23 Dec 2019)

    Wickes: Cure your Housebarrassment

    WICKES has launched a campaign to help 'Cure Housebarrassment'; the feeling of unease or embarrassment at the thought of guests seeing someone's home. The first campaign from VCCP features a couple who start to panic when their long distance friends announce they're visiting for the holidays. They then turn to Wickes to help transform their kitchen in time for their guests. The campaign launched on 20 December on TV and radio following research that found 61% of Brits admitted to being embarrassed by at least one aspect of their home.

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    Marketing Communication News (03 Jul 2019)

    VCCP lands Wickes account

    WICKES has named VCCP as its lead strategic & creative agency. The agency will be tasked with expanding the retailer's share of the competitive home improvement market.

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