• News (125)
    The Drum (11 Nov 2019)

    His Dark Materials unveils breathing billboard

    BBC CREATIVE created a 'living, breathing' billboard to promote its TV adaptation of the 'His Dark Materials' series. The billboard appeared at WESTFIELD LONDON and shows young protagonist Lyra standing below armoured bear character Iorek Byrnison, who emits high-powered ice-breath from his jaws.

    Read Full Article

    Press Release (26 Sep 2019)

    DOOH content and advertising working together ramps up engagement by five times - new Ocean study

    OCEAN OUTDOOR and WESTFIELD LONDON commissioned a study using neuroscience to establish the powerful interplay between advertising and content in DOOH environments. COG Research conducted the study which used eye tracking technology combined with skin conductance response monitoring to measure and analyse audience engagement with large, full motion digital screens in outdoor spaces. The study focused on Ocean’s content partner, The All England Lawn Tennis Club and the Wimbledon Championships. It found the screening of dynamic live and pre-scheduled highlights triggered a significant behavioural change in the study's participants. In outdoor environments showing DOOH content, eye movement slowed and focused, gaze dwell time increased, cognitive load was reduced and brand engagement and affinity were boosted. The study revealed DOOH highlights content followed by ads is 5.1x more engaging, DOOH ads followed by highlights content is nearly 4x more engaging, live scoreboard content alone on DOOH screens was 5x more engaging and live match content alone on DOOH screens was almost 9x more engaging.