• News (197)
    Talking Retail (13 Jul 2017)

    Weetabix to launch festival sampling campaign for breakfast drink

    WEETABIX will sample its On the Go breakfast drink at UK festivals this summer. As official partner for live entertainment company Live Nation, the brand will give away 200,000 samples of the drink to revelers at V Festival and Reading Festival in August. 

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    Campaign (04 Jul 2017)

    Weetabix picks Davies as top marketer

    WEETABIX has named Francesca Davies as marketing director following Sally Abbott's promotion to managing director. Davies will look after marketing strategy, innovation, insight and customer care. The company has also announced its chief executive officer, Giles Turrell, has taken up the new role of chairman.

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