• News (178)
    Exclusive (24 Apr 2017)

    WEETABIX has promoted Matthew Punter to the role of senior insight manager - Weetabix On The Go.

    bbc.co.uk (19 Apr 2017)

    Weetabix to be sold to US company Post Holdings

    WEETABIX is to be bought by US firm Post Holdings for £1.4bn, its owner Bright Food has confirmed. The breakfast cereal’s Chinese owners put the company up for sale in January after struggling to build a sizeable market share in China where consumers prefer hot, rice-based breakfasts to cold cereals.

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