• News (215)
    PR Week (10 Jan 2020)

    Weetabix hires new lead social agency

    WEETABIX has appointed FRANK as its lead social media agency for the UK, its brief is to include both Weetabix and WEETABIX ON THE GO brands. The agency will be responsible for social media strategy, content creation and community engagement. Frank's creative team will also support with the development of a content series that will debut this year, expanding its advertising budgets beyond TV and radio.

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    Talking Retail (23 Dec 2019)

    Weetabix aims to kickstart 2020 with £10,000 promotion

    WEETABIX is returning with its 'Any-Which-Way-A-Bix' campaign in 2020 with an on-pack promotion and in-store activity, offering shoppers the chance to win £10,000. The work is part of a wider £11M media spend which encourages customers to share their Weetabix creations to win the prize. The activity will also be supported by an updated TV advert and point-of-sale materials. 

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