• News (94)
    The Drum (17 May 2017)

    Warner Bros signs up as first advertiser for Snapchat's Sponsored World Lenses

    WARNER BROS has become the first advertiser to sign up to Snapchat’s newly rolled out Sponsored World Lenses, which allow brands to augment the world with specifically designed 3D cameras using the rear camera of smart devices. Warner Bros is looking to capitalise on Snapchat’s four types of Sponsored World Lens that can augment into a scene: floating 2D or 3D objects, objects activated upon a screen tap, interactive games and environmental items. 

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    Nielsen (28 Apr 2017)

    Spend Analysis

    AMAZON topped the digital charts, once again increasing its quarterly digital spend, this time by 64% to £10.8m. AMERICAN EXPRESS wasn’t too far behind at £10.5m, boosting its digital endeavours by £10m on Q3. WARNER BROS, MICROSOFT and SKY complete the top five digital spenders of Q4 2016.

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