• News (110)
    Nielsen (19 Jul 2017)

    Spend Analysis

    VOLKSWAGEN was the highest spender in digital in Q1, investing £17.6m. This was reflective of an overall spike in advertising expenditure from the car manufacturer which was also the top increased spender in Q1. Volkswagen spent a huge £16m more on digital than it had done the same time last year, also upping its spend by 211% on the previous quarter. The next biggest digital spenders were NETFLIX at £12.8m, WARNER BROS ENTERTAINMENT at £9.2m, AMAZON at £9.1m and GAMESYS at £8m.

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    The Drum (17 May 2017)

    Warner Bros signs up as first advertiser for Snapchat's Sponsored World Lenses

    WARNER BROS has become the first advertiser to sign up to Snapchat’s newly rolled out Sponsored World Lenses, which allow brands to augment the world with specifically designed 3D cameras using the rear camera of smart devices. Warner Bros is looking to capitalise on Snapchat’s four types of Sponsored World Lens that can augment into a scene: floating 2D or 3D objects, objects activated upon a screen tap, interactive games and environmental items. 

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