• News (119)
    Campaign (01 Feb 2019)

    Lego ad break on ITV returns for The Lego Movie 2

    WARNER BROS has teamed up with ITV to create a bespoke ad break promoting The Lego Movie 2. Emmett, a character from the film, will be seen talking about how he would love to have his own ad break before the break actually starts. Official brand partners including DFS, MCDONALD'S and LEGO will include film characters in their own ads during the ITV break. PHD brokered the partnership. The promotional campaign for the film will also include a partnership with THE SUN which will see Emmett write 'upbeat' articles for the paper.

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    Campaign (31 Jan 2019)

    The Lego Movie 2 brings pop-up cafe to London

    WARNER BROS is running a two-day pop-up cafe to promote The Lego Movie 2. Located at Observation Point on London's South Bank, the cafe will be inspired by The Coffee Chain, which features in the first and second films, and will be staffed for a limited time by actors Chris Pratt and Tiffany Haddish, who voice main characters in the movie. The cafe will hand out free drinks and collect donations for UNICEF, while LEGO will also give out donuts and coffee to Londoners who Tweet positive thoughts or pictures under the hashtag #EverythingIsAwesome.

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