• News (125)
    The Drum (10 Sep 2019)

    Evening Standard horrifies London with IT balloon stunt

    THE EVENING STANDARD has partnered with WARNER BROS to promote the release of IT Chapter 2. The publisher has erected a three-metre red balloon over London to bring the Stephen King story to life. Smaller balloons will float above 13 key city locations, with Standard vendors to wear 'Losers club' t-shirts and hand out branded badges with the paper. The work is part of a broader campaign by PHD MEDIA to raise awareness of the title across print, online and outdoor.

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    Campaign (29 Jul 2019)

    Warner Bros creates horror-themed experience for release of It Chapter 2

    WARNER BROS has partnered with New Line cinema to create an immersive experience for fans of horror movie It Chapter 2. Participants of It Chapter 2: The Vaults Experience will be able to take an interactive tour of scenes from the film. They will wander around disused railway tunnels with flashing images and strobe lighting. The experience will take place from 31 August until 4 September at The Vaults in Waterloo, London. It Chapter 2 is released in UK cinemas on 6 September. 

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