• News (373)
    Campaign (19 Sep 2018)

    Mastercard signs up as first global sponsor of League of Legends esport

    MASTERCARD has become the first global sponsor of e-sport gaming platform LEAGUE OF LEGENDS for an undisclosed sum. It has signed up for a three year deal to be the payment services partner at three League of Legends annual global tournaments. Fans will have the opportunity to take part in Mastercard experiences during the tournaments. Several other advertisers already sponsor the game, including ADIDAS, DORITOS and MERCEDES-BENZ, but at a regional level only.

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    Talking Retail (04 Sep 2018)

    Walkers airs TV advert for regional favourites

    WALKERS has rolled out a TV spot to support its regional flavours on-pack promotion. The promotion, launched in July, has seen the crisps brand release six unusual flavours onto UK shelves. Digital and in-store advertising is also being used to promote the new flavours.

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