• News (393)
    The Grocer (03 Apr 2020)

    Walkers teams up with restaurant chains for Taste Icons crisps range

    WALKERS has partnered with NANDO'S, PIZZA EXPRESS, Yo, GOURMET BURGER KITCHEN and Las Iguanas to create new limited edition flavours inspired by their bestselling dishes. The flavours are Yo Katsu Curry, Nando’s Peri-Peri Chicken, GBK Classic Cheeseburger, Las Iguanas Chilli Con Carne and Pizza Express American Hot Pizza. Each pack features a two-for-one restaurant meal voucher with redemption available until 3 December. Walkers is encouraging shoppers to keep hold of the vouchers and 'help support the restaurants once they re-open'. Instead of advertising the promotion, Walkers has partnered with the TRUSSELL TRUST and pledged £1m of support to UK food banks.

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    PR Week (20 Mar 2020)

    Wotsits Mac n Cheese launches with recipe video to mark new flavours

    WOTSITS celebrated the launch of its Sizzling Steak and Flamin' Hot flavours by offering dishes using the snacks made by Shoreditch restaurant Twisted London, delivered via UBEREATS. The Wotsits Mac n Cheese consisted of the snacks folder into the mixture and crushed on top. SPLENDID created the PR campaign which also included a recipe video shared on social media.

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