• News (579)
    Nielsen (19 Jul 2017)

    Spend Analysis

    VOLKSWAGEN was the top cinema spender in Q1. The car manufacturer spent £4m on the medium, a huge increase on Q1 2016 in which it spent just £263k. The majority of this spend was utilised to promote its Audi Sport range. VIRGIN MEDIA was the second highest spender at £3.3m, an investment which was significantly more than the £20k it spent on cinema in the previous quarter, and 333% more than at the same time last year. The telecoms giant used cinema advertising to promote its Virgin Media Bundles.

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    Nielsen (19 Jul 2017)

    Spend Analysis

    VOLKSWAGEN was the highest spender in digital in Q1, investing £17.6m. This was reflective of an overall spike in advertising expenditure from the car manufacturer which was also the top increased spender in Q1. Volkswagen spent a huge £16m more on digital than it had done the same time last year, also upping its spend by 211% on the previous quarter. The next biggest digital spenders were NETFLIX at £12.8m, WARNER BROS ENTERTAINMENT at £9.2m, AMAZON at £9.1m and GAMESYS at £8m.

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