• News (558)
    Nielsen (28 Apr 2017)

    Spend Analysis

    AMAZON was by far the biggest cinema spender, increasing its quarter-on-quarter spend by 111% and its year-on-year spend by 238%. The online retail giant spent £8.2m, its biggest investment in cinema in the last six years, using this to support its Amazon Store, Prime Instant Video and Amazon Fire Tablets brands. VOLKSWAGEN at £4.7m and GOOGLE at £4.2m were the next highest spenders, also growing their cinema spend on both Q3 and the same quarter last year. Volkswagen invested £80k in its ‘Alien’ ad, promoting its hands-free boot opening on the Volkswagen Tiguan, which rolled out across independent movie theatres. The rest of the car manufacturer’s cinema budget was invested in its Seat Leon, Audi range and corporate advertising. Google’s Q4 venture into cinema involved a £4m push for its new Google Pixel phone, as well as support for some of its top YouTube influencers in a campaign that celebrated popular culture.

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    Campaign (26 Apr 2017)

    Škoda "Reconnect" by Fallon

    SKODA’S latest offering in its ‘Driven by Something Different’ campaign starring cyclist Sir Bradley Wiggins urges viewers to reconnect with the things that are most important to them in their lives. The 60-second ad, created by FALLON, shadows Wiggins from the concentrated hours of pro cycling to his moments with friends and family. The ad follows Skoda’s out-of-home campaign for the Kodiaq SUV that featured on 600 digital billboards.

     

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