• News (1)
    The Grocer (05 Sep 2018)

    ASA orders vegan pressure group Viva to amend ad over pig factory farming claims

    VIVA has been ordered to amend one of its adverts which appeared in cinemas late last year after the ASA received complaints from the National Pig Association. The watchdog investigated whether the campaign was misleading by featuring farming methods outlawed in the UK, whether the statement '90% of pigs are factory farmed' was correct, and whether it caused distress without just cause. The ASA upheld the former two complaints. 

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