• News (105)
    The Drum (06 Jun 2017)

    Virgin Holidays to be ‘less reliant on sales emails’ in CRM shakeup

    VIRGIN HOLIDAYS latest strategic shift has seen the introduction of personalised data in promotional emails in a bid to capitalise on online and offline sales. In partnership with PROXIMITY, the business is using triggers to try and build a rapport with customers. The brand is using store location data in a bid to drive holiday seekers to their local agents and the characteristic bad British weather to personalise email content and exploit the opportunity this presents to engage with customers. A different type of message on social networks or elsewhere online could also support the new personalised emails.

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    Campaign (04 May 2017)

    Virgin Atlantic and Virgin Holidays choose Proximity for combined CRM task

    PROXIMITY LONDON has been appointed to handle VIRGIN ATLANTIC and VIRGIN HOLIDAYS’ CRM business after defeating MBA and KARMARAMA for the two sister brands’ first combined account. Proximity’s work will include a communication strategy, data and tech, CRM and creative in a move that reflects both brands desire to bring more of their campaign implementation in-house.

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