• News (2)
    Campaign (19 Feb 2019)

    Virgin and Bompas & Parr unveil sensory planetarium experience

    VIRGIN has revealed its new sensory activation which allows visitors to learn about the solar system. The planetarium pop-up will open on 1 March and features sculpted planets with a distinct individual smell. It will also include sounds and sights. The event is part of Virgin's 'Live life better' series which focuses on self-improvement.

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    The Drum (17 Jan 2019)

    Virgin Experience Days enlists ex-Ticketkmaster exec Dan Pearce as CMO

    VIRGIN EXPERIENCE DAYS has appointed Dan Pearce to the role of chief marketing officer. He joins from TICKETMASTER where he was senior vice president of marketing. Pearce will report to chief executive Richard Hurd Wood.

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