• News (36)
    Campaign (19 Feb 2019)

    Virgin and Bompas & Parr unveil sensory planetarium experience

    VIRGIN has revealed its new sensory activation which allows visitors to learn about the solar system. The planetarium pop-up will open on 1 March and features sculpted planets with a distinct individual smell. It will also include sounds and sights. The event is part of Virgin's 'Live life better' series which focuses on self-improvement.

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    Campaign (09 Jan 2019)

    Virgin Active "Enough" by That Thing

    VIRGIN ACTIVE's new campaign addresses the reality of exercise and celebrates the struggles of simply doing enough. Created by That Thing, the campaign is part of a wider brand positioning rolling out in 2019. Instead of pushing people to 'do it all', the ad just encourages them that doing the recommended amount of exercise in a week is 'enough'. VIZEUM handled media.

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