• News (32)
    City AM (09 Feb 2017)

    Virgin Active offloads 16 fitness clubs to David Lloyd Leisure

    VIRGIN ACTIVE has sold 16 gyms to DAVID LLOYD LEISURE for an undisclosed sum. The sale comes as Virgin seeks to renew its focus on metropolitan and commuter hubs.

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    The Drum (19 Jan 2017)

    Virgin Active unveils new logo and reveals first ever global campaign encouraging customers to 'Go There'

    VIRGIN ACTIVE has launched its first ever global campaign 'Go There' which aims to elevate itself above its competition in the gym and health club sector. Along with a new brand logo, the campaign features a 30 second-ad which sees real footage of people exercising in Virgin gyms overlaid with playful animations to demonstrate the fun aspect of working out. The work was created by IRIS WORLDWIDE and will run through earned, owned and paid social media, as well as appearing across SKY ADSMART, broadcast, video-on-demand, outdoor, cinema and mobile. 

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