• News (147)
    Convenience Store (09 Jun 2017)

    Vimto ramps up sales with distribution drive

    VIMTO is set to launch a media campaign for its original and Remix products. Spanning cinema, VOD, social and digital, ads will feature the Vimtoad and MixToad as they spar in a mixed up fruit battle. The campaign is aimed at a teen audience and will include POS and a nine month distribution drive.

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    Convenience Store (06 Apr 2017)

    Vimto creates Vim2o for healthy hydration

    VIMTO has launched Vim2o, a flavoured water product with zero added sugar. Aimed at health conscious consumers looking for a tastier alternative to plain water hydration, the drink includes a flavour of grapes, raspberries and blackcurrants. The refreshment will be available in both a 500ml and 250ml sports cap format and be supported by a £1.5m above the line campaign. 

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