• News (7)
    The Drum (01 Apr 2019)

    Verizon Media pushes the button on EA gaming influencing campaign

    VERIZON MEDIA has partnered with ELECTRONIC ARTS to help launch four games using bespoke video content and influencers. The first game Anthem will be promoted globally with influencers, with help from STARCOM. EA teamed up with gaming media titles IGN, CBSi, Jeuxvideo and Mein-MMO (Webedia) to drive the campaign. Four 30 minute episodes have been released on XBOX as part of a landing experience and homepage, as well as living on all four publishers' individual properties.

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    Campaign (04 Feb 2019)

    Oath UK makes another round of redundancies

    OATH is looking to cut at least 25 roles across its commercial team, including those in performance and programmatic sales, native as sales, mobile ad sales, video as sales, direct client sales and content production arm Ryot. Parent company Verizon is looking to cut costs by reducing its global workforce by 7%.

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