• News (13)
    Campaign (13 Mar 2020)

    Channel 4's ad break wants to send nation to sleep

    CHANNEL 4 marked World Sleep Day on by partnering with EVE SLEEP to remove the brain-stimulating blue light from TV ads on 15 March. The blue light was removed from TV ads on Channel 4, E4 and More4 at 9:45pm and replaced with an amber-coloured filter. The first ad break featured pre-bedtime tips to help people sleep easier, while the second showed a 90-second film of people and pets sleeping. The break also featured ads by CALPOL, Cazoo, Listerine, THE AA and VELUX, as well as Channel 4's idents. GOODSTUFF handled media.

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    Exclusive (12 Feb 2019)

    VELUX has promoted Richard McArthur to the role of senior marketing manager for European Projects.