• News (20)
    DecisionMarketing (23 Mar 2018)

    Big Dog runs first activity for Vax with product launch

    VAX has unveiled its new Platinum Carpet Washer through a major integrated campaign. BIG DOG created the 'What lies beneath' themed activity and it launched with a 90-second TV ad, supported by online, direct mail and press executions. MEDIACOM LEEDS has also handled elements of the activity. The ad centres on the product's power to remove all the harmful bacteria and bugs that live in carpets which cannot be removed from vacuuming alone and claims to be Vax's 'best ever carpet washer'.

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    Exclusive (15 Nov 2017)

    VAX has appointed Verity Kalinowski to the role of head of marketing communications.