• News (285)
    Campaign (14 Jul 2017)

    Vauxhall hires UK comedy royalty for 'Mama' sketches on Channel 4

    VAUXHALL has released two new films as part of its 'Pyjama Mamas' campaign. Airing on CHANNEL FOUR in a deal brokered by CARAT, the ads star actresses Sally Phillips and Jessica Hynes as mums discussing the issues they have to deal with in the car. 'Rear-View Camera' sees the pair discuss how their children play up in the backseat while 'Wi-Fi' highlights the importance of in-car wi-fi for distracting children with tablets on long car journeys. MOTHER provided creative. 

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    Campaign (03 Jul 2017)

    Vauxhall champions 'pyjama mamas' in bold debut ad campaign by Mother

    VAUXHALL has released 'PyjamaMamas', the first campaign from MOTHER. The 60-second TV ad promotes the Crossland X and shows mothers in pyjamas dropping their kids off at school and running errands in their PJs to the soundtrack of Pajamas All Day by Dan and Jim Kehoe. The campaign spans CRM, PR, social, digital, OOH and press and includes a content partnership with CHANNEL FOUR

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