• News (299)
    The Drum (29 Jul 2019)

    Vauxhall unveils ode to ‘Great British van drivers’ as Brexit concerns rumble

    VAUXHALL has launched a new campaign celebrating the 'Great British van driver' to promote its Vivaro range. The 50-second spot, created by MCCANN, depicts hardworking van drivers, from pavers to landscape gardeners, as those that make Britain great. As the ad shows van drivers in their various occupations, a narrator gives a powerful speech which takes inspiration from Churchill, Kipling and Shakespeare, ending with the statement that the van 'carries British business'. The work will run on TV, social and digital following a 'significant' marketing spend. 

    The campaign is released as Vauxhall's parent company PSA announced that it would cease the production of its Astra model in Cheshire's Ellesmere Port if Boris Johnson's no deal Brexit strategy makes it unprofitable. 

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    Exclusive (16 May 2019)

    VAUXHALL MOTORS has promoted Zoe Peacock to the position of website & social media manager.