• News (283)
    The Drum (06 Jun 2017)

    ‘Isn’t Life Brilliant’ says Vauxhall in rebrand campaign launching the Insignia

    VAUXHALL worked with MCCANN to release a new brand direction and campaign for its forthcoming Insignia model. The 30-second 'This is Not a Car' spot shows a man take the Insignia to be cleaned before confidently asking the in-car service to book a classy hotel room for the evening. He pulls into the 'CEO' car parking space and proceeds to hand over the keys to his boss, who he has been running errands for. The ad is hoping to shift perceptions of the car and show it as a genuine alternative to premium brands. The campaign will run on TV, digital, OOH, PR and in press. 

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    Campaign (27 Apr 2017)

    Vauxhall "First email built from a car" by MRM Meteorite

    VAUXHALL is showcasing the Wi-Fi capabilities of its Mokka X range with a new campaign showing how the 4G available is more than enough to get work done. MRM METEORITE asked a writer, coder and designer to build an email from inside the car. The finished email contained a video of the process.

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