• News (1)
    Precision Marketing (13 Sep 1999)

    VALE UPHOLSTERY, the furniture manufacturer, is advertising in national newspaper supplement for the first time in a bid to boost sales over the Christmas period. ARTHUR WOOD ADVERTISING is planning and running the campaign that targets ABC1 5o+ with full-page colour ads running up to February. The ads that carries a coupon for the consumer to fill in and send back to receive a brochure, information that will be collected for data purposes. The company will also advertise on TV giving consumers a further opportunity to ring for a brochure.