• News (1)
    PR Week (02 May 2018)

    University of Reading uses lecturers' stories to appeal to prospective undergraduates

    THE UNIVERSITY OF READING is hoping to attract prospective students with a new campaign which features stories from current staff and students. Under the headline 'Protect rare species', a lecturer from the School of Biological Science shares her experience of tracking leopards in South Africa and protecting them from poachers. The ads are intended to communicate that the value of studying at the University of Reading goes beyond simple transfer of knowledge, and is being rolled out primarily through digital channels.

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