• News (6)
    Marketing Communication News (16 Nov 2018)

    Imagination works with the University of Cambridge, Lume brings scientific data to life

    UNIVERSITY OF CAMBRIDGE has teamed up with agency IMAGINATION to create Lume, a VR platform which visually immerses people in scientific data. The program makes highly complex data easier to understand for both scientists and novices. Imagination is hoping to work with other educational and research institutions to allow them to use Lume.

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    The Drum (26 Feb 2018)

    Online game 'Bad News' to help teenagers recognise fake news

    THE UNIVERSITY OF CAMBRIDGE has devised a game to educate people on how fake news travels online. 'Bad News' will see players build a social media following by sharing inflammatory headlines and images and earn achievements for impersonating celebrities and spreading misinformation. The game aims to improve people's ability to spot and resist the techniques of deceit. 

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