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    PR Week (08 Feb 2019)

    Maitland and Will.i.am join forces in campaign against cancer

    MAITLAND/AMO has backed a video campaign featuring Will.i.am and a host of music stars in a bid to get their fanbases to combat cancer. The video campaign was created by the UNION FOR INTERNATIONAL CANCER CONTROL with help from UNIVERSAL MUSIC GROUP & BRANDS. Maitland/AMO has supported the campaign through its relationship with Universal Music Group, as well as press outreach and media relations. The campaign launched on 4 February to mark World Cancer Day and used high profile musicians such as Will.i.am, Shaun Mendes, Halsey and Nile Rodgers to challenge their fanbases to act, raise awareness and change to reduce the impact of cancer.

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