• News (12)
    Campaign (06 Mar 2018)

    FCB Inferno "Queen rules" for International Women's Day

    FCB INFERNO has created a card game where the queen outranks the king in an effort to stimulate discussion about gender equality on International Women's Day. Live events and tournaments of Queen Rules poker will be held in various international locations on 8 March. The campaign is supported by UNIBET. Cards, art prints and t-shirts will be on sale at the events, with all proceeds donated to the UN Women campaign HeForShe.

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    Campaign (25 Aug 2017)

    Unibet owner Kindred picks Initiative for UK media

    INITIATIVE has picked up the media planning and buying account for UNIBET, STAN JAMES, Bingo.com and Maria Casino. The agency pitched against incumbent GOODSTUFF and HAVAS MEDIA

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