• News (11)
    The Drum (14 Feb 2020)

    RBS to rebrand as NatWest Group as CMO David Wheldon retires

    RBS, NATWEST and ULSTER BANK owner Royal Bank of Scotland Group is changing its name to NatWest Group later this year. The rebrand follows the financial institution seeking to bury a toxic history associated with the brand. RBS chief marketing officer David Wheldon also announced his retirement from the role, clearing a way for a fresh direction. Chief executive Alison Rose is seeking to give the bank a social conscious by announcing 'climate positive' targets and support for ethnic minority entrepreneurs. Existing RBS branches will continue to carry their existing branding.

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    The Drum (09 Oct 2018)

    RBS mulls fresh start under alternate corporate identity

    ROYAL BANK OF SCOTLAND is considering rolling out a new corporate identity to dissociate itself from the 2008 financial crisis. The bank was bailed out at a cost of £45.5bn to the taxpayer and it is still suffering from damage to its reputation as a result. Its subsidiary brands NATWEST and ULSTER BANK survived the crisis and so RBS is considering making investment in these banks a priority for the future.

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