• News (34)
    The Grocer (30 Nov 2018)

    Poundstretcher appoints Typhoo tea boss as commercial director

    TYPHOO TEA's chief executive officer Somnath Saha has left his position to join POUNDSTRETCHER as group commercial director. Saha took up his role earlier this month, effectively replacing CEO Chris Edwards who departed in April.

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    The Grocer (12 Nov 2018)

    Typhoo drops Nigella Lawson as part of brand overhaul

    TYPHOO will no longer work with brand ambassador Nigella Lawson because the tea brand is moving in a different strategic direction. It plans to roll out a new brand proposition and product packaging to improve its struggling sales. Social media, PR and TV advertising will support the overhaul in 2019. It is particularly targeted at young consumers.

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