• News (78)
    PR Week (08 Nov 2018)

    M&S democratises its food range with unscripted Christmas ad starring real people

    MARKS & SPENCER has created its first unscripted ad for Christmas. The spot promotes its food range and sees real people from across the country talk about their favourite M&S food item, interspersed with close-ups of the products. Three 60-second and nine 30-second spots will be gradually released over the next few months and are designed to coincide with pre-Christmas shopping habits. A fresh produce ad will air the week before Christmas. Additional activity will appear on TWITTER and INSTAGRAM. GREY created the campaign and MINDSHARE handled media planning and buying.

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    The Drum (07 Nov 2018)

    Coke Zero put front and centre of ‘Holidays are Coming’ campaign for first time

    COCA COLA has released its 2018 'Holidays are Coming' spot with an unexpected focus on its Coke Zero offering. The magical spot features familiar characters as it opens with Santa Claus and follows a community as they prepare to celebrate Christmas. This year, however, the brand is hoping to entice young consumers. In addition to the ad, it has secured deals with SNAPCHAT and LadBible plus a sponsorship of the TWITTER livestream of CAPITAL'S Jinglebell Ball. The campaign will also roll out to social channels. MEDIACOM handled media, HAYGARTH led experiential, and KAMELEON managed digital. TEXT100 handed PR.

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