• News (89)
    The Drum (15 Feb 2019)

    Talking sock encourages men to report underaged sexual images in Internet Watch Foundation video

    KINDRED has created a campaign for the Internet Watch Foundation to encourage men to report sexual images and videos of underage sexual content they may stumble across online. 'So Socking Simple' was made with the IWF in partnership with sexual abuse charity the Marie Collins Foundation and features a young man and his 'special talking sock'. The sock admits 'they've seen a lot together' and tells the young man that reporting underage sexual content is quick, easy and anonymous. The campaign will run on FACEBOOK, INSTAGRAM, SNAPCHAT, TWITTER and Twitch for two months. OMD and BOUNTIFUL COW handled media.

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    Campaign (13 Feb 2019)

    Betfair takes viewers inside players' minds for 'Play smart' push

    BETFAIR's latest campaign draws parallels between how professional footballers anticipate play and the way punters measure odds. 'Play Smart' by LEO BURNETT comprises of three online films featuring footballers from ARSENAL, Barcelona and Juventus. In one ad, Arsenal's keeper Bernd Leno uses a Sherlock Holmes-style technique to anticipate how striker Pierre-Emerick Aubamayang will shoot the ball. The campaign will be supported on social channels including FACEBOOK, INSTAGRAM, TWITTER and YOUTUBE with a series of tactical shorter edits designed to drive viewers to watch the three club films. MEDIACOM planned and bought UK media.

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