• News (131)
    Campaign (10 Dec 2019)

    NatWest helps female-led start-ups with £165,000 marketing spend donation

    NATWEST is highlighting its work in supporting female-led start-ups. In a series of spots that showcase businesses helped by its 'Back Her Business' initiative, the bank promotes Boards without Borders, MasterPeace and Mini Mealtimes. Each start-up was giving £55,000 in production and media spend covering the next three weeks. Each ad starts with 'This was going to be an ad for NatWest Back Her Business, but we thought we'd advertise her business instead'. VaynerMedia helped create the ads which will run on FACEBOOK, TWITTER, INSTAGRAM, LINKEDIN and YOUTUBE. The bank has also donated ad space during its Conversations of Inspirations podcast and gave free exhibition space at its stand at Stylist Live events this year to startups. Back Her Business aims to plug the gender gap in entrepreneurialism

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    Campaign (06 Dec 2019)

    Edgar the dragon dons Christmas jumper in Save the Children Channel 4 takeover

    SAVE THE CHILDREN took over the CHANNEL FOUR ad break during Gogglebox on 6 December to promote Christmas Jumper Day on 13 December. The charity followed its regular Christmas Jumper Day ad with an ident featuring Myleene Klass and Dom Joly knitting their own Christmas jumpers. The ident was followed by ads from DURACELL, JOHN LEWIS & PARTNERS/WAITROSE & PARTNERS, M&S, MOONPIG and SMYTHS in which characters including Edgar the Dragon were wearing Christmas jumpers. The TV campaign is the result of a collaboration between 4Sales, MEDIACOM NORTH and Channel Four. MediaCom North secured press, print, social and outdoor activity from the METRO, EVENING STANDARD, TWITTER, Ocean Outdoor, SOCIAL CHAIN and SPOTIFY.

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