• News (134)
    Campaign (11 Sep 2018)

    Blockbuster comes back for Deadpool 2 release

    TWENTIETH CENTURY FOX is recreating an old Blockbuster store and filling it with Deadpool 2 videos only. It draws on the nostalgic themes in the film and promotes its release on digital download, Blu-ray and DVD. Anyone who still has their Blockbuster membership card or can 'display their superpower to a cashier' will be able to queue jump and claim a limited-edition VHS case containing a digital download code. The experience runs in Bethnal Green, London on 17 and 18 September. 

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    PR Week (10 Sep 2018)

    Heathrow baggage handlers 'break free' for Bohemian Rhapsody film launch

    HEATHROW AIRPORT teamed up with BA, 20TH CENTURY FOX, and The Mercury Phoenix Trust on Freddie Mercury's birthday to promote upcoming film Bohemian Rhapsody. Visitors to Terminal 5 were treated to a performance by a group of baggage handlers to Queen's I Want to Break Free. Freddie Mercury worked as a baggage handler at the airport before his rise to fame. BA also offered any passenger with the name Freddie, Frederick or Farrokh the chance to use its First lounge accessed through the exclusive First wing. The campaign will raise awareness of Queen's charity The Mercury Phoenix trust. 

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