• News (128)
    The Drum (22 Sep 2017)

    VisitBritain leverages Kingsman: The Golden Circle experience to drive transatlantic tourism

    VISITBRITAIN has teamed up with TWENTIETH CENTURY FOX and Expedia Media Solutions to create a Kingsman-themed interactive quiz. The initiative aims to promote both the movie and British tourism. A Kingsman takeover of the VisitBritain Expedia content platform will also see users gain access to themed content, behind the scenes and a visit itinerary that can be shared with friends on social media. The drive behind the work is that many people visit Britain from overseas to see places they have seen in films. 

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    Campaign (16 Aug 2017)

    Twentieth Century Fox rapped for scary Alien: Covenant digital outdoor ads

    TWENTIETH CENTURY FOX has had two digital OOH ads for the film Alien: Covenant banned by the ASA for being too scary. The ads showed clips from the film and included intense moments when an alien mouth shoots towards the camera. The scary ads were displayed on large screens in central London meaning that they would be seen by those under the film's age restriction of 15.

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