• News (211)
    The Drum (19 Oct 2017)

    TUI cements Thomson rebrand with biggest ever marketing push but SEO now the multi-million pound challenge

    TUI is investing in one final push to reinforce its rebrand from Thomson with a campaign developed by its agency partner Y&R. The campaign centres on the new slogan ‘We cross the ‘T’s, dot the ‘I’s and put ‘U’ in the middle’. The ad will air on every key TV station and is backed by a comprehensive mix of out-of-home, radio, print, digital and social. TUI will also takeover YOUTUBE’s homepage for 24 hours while partnerships inked with the likes of Snapchat, SPOTIFY, THE MAIL ONLINE and TRIPADVISOR will also come into fruition.

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    Travel Weekly (18 Jul 2017)

    Thomson to integrate Lakes & Mountains product

    THOMSON is integrating its Lakes & Mountains offering into its main Thomson website. The move aims to provide a more linked up customer experience. Lakes & Mountains has also been recently expanded for summer 2018 with 60 resort offerings across Germany, Austria, Switzerland, Italy and Slovenia. 

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