• News (33)
    The Drum (15 Apr 2019)

    Sloggi: Comfortable Conquers by MullenLowe

    SLOGGI has launched a new campaign demonstrating the emotional benefit of comfort. The 60-second spot, created by MULLENLOWE, sees a pair of ice dancers performing powerfully and confidently with the help of their Sloggi underwear. It is the first ever unisex campaign from the brand and promotes its Zero Feel Softbra and Zero Feel men's range. WAVEMAKER handled media for the campaign which will run internationally across VoD, TV, in-store, influencer activity, digital display and social.

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    Fashion United (18 Oct 2018)

    Triumph appoints new general manager

    TRIUMPH has hired Paul Gautier as general manager for Sloggi in Northern Europe. He replaces Alex Cara who moves to the role of global head of omni-channel. Gautier will report to chief executive officer Ludovic Manzon.

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