• News (30)
    The Drum (05 Feb 2018)

    Sloggi: Zero Feel By MullenLowe London

    SLOGGI has launched a new campaign entitled 'Unfasten Yourself' to help promote its new Zero Feel range of seamless bodywear with no fastenings. Created by MULLENLOWE, the campaign includes a 45-second spot which shows disgruntled women struggling with complicated underwear across time, followed by shots of a carefree, energetic woman wearing the new Sloggi range. It will be supported by print, social, media partnership and in-store activity. 

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    Campaign (17 Mar 2017)

    Sloggi "Try my bra" by MullenLowe

    SLOGGI has released a new campaign for its Wow Bra starring actress Jade Hénot. 'Try my Bra' by MULLENLOWE includes a 30-second TV ad supported by OOH, social, digital and in-store activation. The TV ad sees Hénot do various activities such as hiking, bicycling and doing the wash wearing only her bra. The ad ends with the strapline, "So comfortable, everyone should try one".

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