• News (35)
    PR Week (18 Sep 2019)

    Notting Hill Carnival 'Dancing Granny' stars in new ad for underwear brand

    SLOGGI has recruited Colette Zacca, aka the 'Dancing Granny', for its latest ad. The campaign sees Zacca, who hit headlines after busting moves at London's Notting Hill Carnival, star in her own music video set to a remake of 90s hit 'Baby Got Back', which promotes Sloggi's '79' Maxi Cut underwear and celebrates the brand's 40th anniversary. FRANK helped connect Zacca with Sloggi for the 'Granny Got Pants' work created by MULLENLOWE.

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    Campaign (01 Aug 2019)

    Sloggi "Steady and strong" by MullenLowe Group UK

    SLOGGI has launched a campaign to explore themes of the body and gender roles within men's and women's underwear. Students at Central Saint Martins created the campaign as a result of MULLENLOWE's longtime sponsorship of the Nova Awards, the school's art degree show. Twelve students submitted concepts to Sloggi and the winning idea resulted in avart garde imagery which created an unapologetically Gen-Z campaign.

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