• News (36)
    Campaign (06 Apr 2020)

    Sloggi "Mind-blowingly light" by MullenLowe

    SLOGGI has launched a quirky 45-second ad created by MULLENLOWE. Promoting its 'mindblowingly light' Oxygene bra, the spot sees a woman reject her collection of regular bras for an angelic-looking Sloggi bra. Once fastened, she is transported to a world of incredible lightness including clouds, feathers, dandelion clocks, skydiving and levitation. The TV spot will be supported by outdoor, VOD, digital and in-store activity. WAVEMAKER is handling media.

    Read Full Article

    PR Week (18 Sep 2019)

    Notting Hill Carnival 'Dancing Granny' stars in new ad for underwear brand

    SLOGGI has recruited Colette Zacca, aka the 'Dancing Granny', for its latest ad. The campaign sees Zacca, who hit headlines after busting moves at London's Notting Hill Carnival, star in her own music video set to a remake of 90s hit 'Baby Got Back', which promotes Sloggi's '79' Maxi Cut underwear and celebrates the brand's 40th anniversary. FRANK helped connect Zacca with Sloggi for the 'Granny Got Pants' work created by MULLENLOWE.

    Read Full Article