• News (29)
    Campaign (17 Mar 2017)

    Sloggi "Try my bra" by MullenLowe

    SLOGGI has released a new campaign for its Wow Bra starring actress Jade Hénot. 'Try my Bra' by MULLENLOWE includes a 30-second TV ad supported by OOH, social, digital and in-store activation. The TV ad sees Hénot do various activities such as hiking, bicycling and doing the wash wearing only her bra. The ad ends with the strapline, "So comfortable, everyone should try one".

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    The Drum (13 Jan 2017)

    MullenLowe creates dedicated group to service underwear brand Sloggi’s global account

    SLOGGI has appointed the MullenLowe Group as its global agency of record. MULLENLOWE OPEN, MULLENLOWE, MULLENLOWE PROFERO and Mediahub will all work on the business as the brand begins a marketing push to reaffirm its place in the bodywear category. The integrated pan-European campaign will launch in March.

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