• News (88)
    Campaign (25 Apr 2018)

    New global CMO at Treasury Wine Estates

    TREASURY WINE ESTATES has appointed Michelle Terry to the role of global chief marketing officer. She replaces Simon Marton who has departed after working for the business for 20 years. 

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    Talking Retail (28 Mar 2018)

    Treasury Wine Estates launches augmented reality technology for Gentleman’s Collection

    TREASURY WINE ESTATES has created an augmented reality experience for its Lindeman Gentleman's Collection wine range. Scanning the front label of the Gentleman's Collection bottle with a smartphone or tablet will load a video from founder Dr Henry Lindeman about a 'Gentleman’s Guide to Augmented Reality'. A Living Wine Labels app is also being launched that will house the AR technology.

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