• News (246)
    The Drum (13 Jun 2018)

    Transport For London: Walk Cycle Discover by VCCP

    TRANSPORT FOR LONDON has kicked off a new campaign that aims to get more people to explore London by foot or bicycle. 'Walk | Cycle | Discover', created by VCCP, includes posters which demonstrate the opportunities that await when exploring London without vehicles. TfL has teamed up with PHE for the work, which is challenging Londoners to walk briskly for 10 minutes twice a day. It will be supported by VOD, social, DOOH and radio activity. 

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    The Drum (04 Jun 2018)

    TfL looks to tackle London's air pollution problem

    TRANSPORT FOR LONDON has launched a new campaign as it looks to raise awareness of London's air pollution problem. A 60-second spot by VCCP was released featuring The Hollies classic 'Air That I Breathe' covered by the London Youth Choir. The ad shows children during school playtime surrounded by air pollution, represented by grey air balloons, blissfully unaware of the harm it is causing to their long-term health. The campaign will run across TV, print, OOH, radio and online. Media was handled by WAVEMAKER.

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