• News (274)
    Marketing Communication News (21 Oct 2019)

    New TfL campaign by VCCP focuses on the passenger

    TRANSPORT FOR LONDON has launched a campaign that focuses on passengers in a car with speeding drivers. The ad by VCCP watches the reactions in the faces of the young passengers, with a worried internal monologue heard, to highlight that even if the driver isn't watching their speed, everyone else is. TfL commissioned new research which found that two thirds of car passengers have felt uncomfortable with speed when driven by a friend or family member, while 30% would feel uncomfortable asking them to slow down. The campaign is being supported by a series of out of home posters featuring close up shots of passenger eyes with messages including 'Watch your speed. Your best friend does'. The campaign launched on 18 October and runs across TV, radio and OOH.

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    City AM (18 Oct 2019)

    TfL boss Mike Brown to resign in May

    TFL commissioner Mike Brown is leaving in May after four years in the role. He will move to the position of chair for the newly created Delivery Authority for the Restoration and Renewal of the Houses of Parliament.

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