• News (37)
    The Drum (08 Nov 2017)

    Geoffrey the Giraffe turns part-time reindeer in Toys R Us Christmas campaign

    TOYS R US has unveiled its latest TV ad which shows the brand's famous face Geoffrey the Giraffe save Christmas by helping Santa Claus deliver presents, using his gift of a long neck to help drop gifts into the top of tall chimneys. The spot includes the retailer’s famous jingle.

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    ToyNews (15 Feb 2017)

    Mattel rebrands Mega Bloks and Mega Construx

    MATTEL has rebranded its Mega Bloks range to 'Mega Construx'. The range consists of construction sets designed for kids through to adult collectors that include detailed micro-figures. Mega Construx will also launch its 'Build Beyond' campaign this month which will include a brand spot, created by agency Sid Lee, that will run in theater pre-roll, followed by a digital roll out. Products are available to purchase from TOYS R US and AMAZON

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