• News (303)
    Campaign (16 Nov 2018)

    Lexus launches ad scripted entirely using artificial intelligence

    LEXUS has revealed what it says is the world's first ad scripted entirely by AI. A 60-second spot featuring the ES model, set to launch next year, sees the car undergo its final checks such as a crash test. The driverless car is seen to brake hard when it approaches its target. It debuted at Social Media Week in London and will be released to cinema, digital and social channels on 19 November.

    Read Full Article

    Other (31 Oct 2018)

    Toyota/Lexus UK appoints Stuart Ferma as fleet operations general manager

    TOYOTA has promoted Stuart Ferma to the role of fleet operations general manager, overseeing the Toyota and Lexus brands. He was previously marketing communications general manager and will be replaced in this role by Neil Broad. Both changes take effect from 1 January 2019.

    Read Full Article