• News (301)
    Campaign (04 Sep 2018)

    Toyota launches Snapchat and Spotify tie-ups for Aygo campaign

    TOYOTA has partnered with SNAPCHAT and SPOTIFY for the latest stage of its 'Just go' campaign for the new Aygo model, which it hopes can attract a younger audience. It has created a racing video game featuring the Aygo which uses Snapchat's AR lens and gives players the opportunity to personalise their car. Its ads on Spotify, meanwhile, will show listeners using the free version of the music streaming service targeted ads based on their music tastes, linking to a platform which provides them with a personalised playlist. The Spotify partnership was brokered by M/SIX. The campaign was created by THE & PARTNERSHIP.

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    Campaign (06 Jul 2018)

    Toyota 'Just go' by The & Partnership

    TOYOTA is encouraging people to 'Just Go' for the launch of its new Aygo. THE&PARTNERSHIP created a set of fast paced ads featuring the car while urging its consumers to live more spontaneously. The campaign will run on TV, print, digital out-of-home, SNAPCHAT and INSTAGRAM.

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