• News (296)
    Campaign (14 Mar 2018)

    The&Partnership appoints new digital creative director

    THE&PARTNERSHIP has hired Jim Stump as a digital creative director across its pan-European work for TOYOTA

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    The Drum (27 Feb 2018)

    Toyota lets people in on what it feels like to be a legally blind skier

    TOYOTA has released a two-minute film showing what it is like to ski as a legally blind person. Part of its wider 'Start Your Impossible' initiative, the social campaign includes an INSTAGRAM account under the name @SeeLikeMenna which takes people on the slopes through the eyes of visually-impaired British Para-Alpine World Cup athlete, Menna Fitzpatrick, tracking her preparation for her first Paralympic Games. The visual impairment filter used  was created with the help of the RNIB. The campaign was a joint collaboration between SAATCHI & SAATCHI, Dentsu and production company Archer's Mar, and also spans FACEBOOK and YOUTUBE.

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