• News (283)
    Campaign (01 Jun 2017)

    CHI poaches Facebook's Miller for production unit

    CHI & PARTNERS has appointed FACEBOOK'S James Miller to the role of head of integrated production as the agency sets up its own production company, The Kitchen. The new venture will provide film and content production, publishing, design, live and 360-degree video, augmented reality, virtual reality and artificial intelligence to The&Partnership's network of clients. Miller will take up his role in June, reporting to chief executive Sarah Golding, and kick off by working on LEXUS following the recent gain of the Toyota business. 

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    Nielsen (28 Apr 2017)

    Spend Analysis

    BGL GROUP was the highest spender in TV sponsorship in Q4, promoting its Comparethemarket.com brand. The online comparison site spent £3.1m on its sponsorship of ITV soap Coronation Street, 62% more than it spent on TV sponsorship in Q4 2015. MCCAIN FOODS was the second highest spender at £2.9m, backing another ITV soap, Emmerdale. Despite fans of the soap earlier in the year complaining that too many McCain branded products were being placed within the show, the frozen food manufacturer did not hold back on spend in Q4, spending double that of Q4 the previous year. TOYOTA spent £1.5m in Q4, 188% more than Q3. £223k of this investment supported Lexus’ campaign for DRAMA ON 4, while the majority, £1.3m, went into a push for its Auris model through sponsoring ITV movies.

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