• News (290)
    Campaign (03 Nov 2017)

    Toyota "Mobility for all" by Saatchi & Saatchi and Dentsu

    TOYOTA is marking its evolution from an automotive to a mobility company by rolling out its first global campaign which celebrates all types of movement. The 2-minute film sees people of various ages and various cultures in motion, some with the support of new technologies, and honours its sponsorship of the Olympic and Paralympic Games. The work was created by SAATCHI & SAATCHI and Dentsu. 

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    The Drum (01 Nov 2017)

    Lexus lands the artwork of Van Gogh, Vermeer & Koons in a 21st century drive

    LEXUS has released an art-themed ad to promote its new Lexus NX hybrid. Entitled 'The art of standing out', the 45-second spot by CHI & PARTNERS sees people driving around in their Lexus vehicles who look out of the window to view scenes from famous artworks, including Van Gogh's 'Sunflowers', George Seurat's 'Bathers as Asnieres' and Jeff Koon's 'Balloon Dog', brought to life via everyday situations. The TV ad will be supported by print, digital and social activity with media planned by M/SIX

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