• News (320)
    Campaign (09 Jul 2019)

    Lexus "The hybrid that defies logic" by The & Partnership London

    LEXUS is promoting its self-charging hybrid range with a 40-second spot created by THE & PARTNERSHIP. The ad sees various things defying logic, such as time ticking backwards, and uphill becoming downhill, to draw attention to its vehicles' ability to charge whilst driving. 

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    Campaign (28 Jun 2019)

    Lexus "What's real anyway" by The & Partnership

    LEXUS has launched a series of Men in Black-inspired ads to promote its RX Hybrid and LX SUVs. The campaign by THE&PARTNERSHIP features a pair of actors as they argue over whether the car is just a movie prop, play around with a neuralyzer and unknowingly mingle with aliens. As part of the global promotional partnership, a multi-layered media distribution strategy will be activated in Europe across premium native and pre-roll environments, to drive awareness and association.

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