• News (37)
    Prolific North (03 Sep 2019)

    Leeds' Lucre tapped by international toymaker

    TOMY has chosen THE LUCRE GROUP to oversee digital and traditional media. The agency will handle PR, social media management, influencer outreach, events, experiential and content creation, and seeding. Lucre will also lead a multimedia takeover of TV, magazine and digital channels as part of the launch for Ritzy Rollerz. It will be visible on children's content sharing app POPJAM as well as YOUTUBE, where fans can explore the world of the characters.

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    Prolific North (19 Aug 2019)

    Tomy win for Yorkshire agency

    TOMY has appointed FUSION UNLIMITED to oversee digital work for its KiiPix smartphone picture printer following a competitive pitch. The agency has been tasked with handling programmatic, paid search and social media management. 

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