• News (344)
    Marketing Week (08 Jul 2020)

    Retailers drop Boohoo over workers scandal

    ASOS, AMAZON, NEXT, VERY and ZALANDO have dropped BOOHOO from their listings following allegations the fashion brand staff are working under poor conditions at its Leicester warehouse. A SUNDAY TIMES report found that workers at the factory in the coronavirus locked down city, were not operating with additional health measures and being paid just £3.50 an hour. Boohoo has launched an investigation into its supply chain and has said it will cut ties with any party breaching its code of conduct.

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    Campaign (06 Jul 2020)

    Peroni repurposes 2019 spot to welcome return of Italy's La Passeggiata tradition

    PERONI has reinvented its 2019 TV ad 'Vita con stile' celebrating Italian culture as pubs begin to reopen around Europe. Created by WPP, the original spot sees Italian's taking part in 'La Passeggiata', a traditional evening walk which sees people gather and socialise in the street. The latest version has been given a new voiceover and soundtrack, and celebrates being able to come together again. It will be supported by press activity in THE GUARDIAN, THE TIMES, The Observer and i as well as radio, OOH and social media activity.

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